What is 10DLC compliance for text messaging?
10DLC stands for "10-digit long code" and refers to the numbers businesses use to send personalized messages. It also refers to the rules implemented by carriers like AT&T, Verizon, and T-Mobile regarding the use of these numbers. Carriers first rolled out 10DLC in 2021 and have been constantly changing it since then. The most significant change was that the mobile carriers instituted a manual application vetting process in early 2023 (Yes, that means a person reads your application and visits your website to ensure you have opt-in language and a privacy policy). They also announced that they will block all non-compliant text messages starting Dec. 1, 2024.
Why do I need to comply with 10DLC?
Compliance with 10DLC is necessary to:
- Ensure your text messages reach your customers. Carriers will block or flag messages from non-compliant numbers as spam.
- Avoid carrier fees or penalties for non-compliance.
- Build trust with your customers by demonstrating your commitment to responsible texting practices.
What happens if I don't comply with 10DLC?
Failure to comply may result in:
- Messages being blocked or filtered as spam.
- Carrier penalties or fines.
- Damage to your brand reputation.
What information do I need to provide?
We will collect the following information via our 10DLC Registration Form and submit it to our carrier for you. Unfortunately, we are at the mercy of the mobile carriers for number approval, but we will do our best to advocate for you.
- Legal business name
- Employer Identification Number (EIN)
- Business type
- Business address
- Website URL
- Authorized representative contact information
- Primary purpose for text messaging
- Sample message content
- Opt-in and opt-out procedures
- Use case (e.g., marketing, customer service, account notifications)
How do I avoid submission rejections and delays?
To avoid delays in the process, please ensure the following:
- Your legal business name matches exactly what's on your EIN.
- Your website has consumer opt-in language and a checkbox anywhere you ask for a telephone number (e.g., contact us form). Here's an example: "By providing your phone number, you agree to receive text messages from [COMPANY NAME]. Message and data rates may apply. Message frequency varies."
- Your website has a privacy policy that is compliant with 10DLC regulations and discoverable from the same page where you collect phone numbers. The policy should cover these crucial aspects:
- Explicitly state that your organization does not share or sell personal information with third parties without consent, except when legally required to do so. Here's an example of what to include: [COMPANY NAME] maintains strict privacy policies to protect the personal information of our users obtained for text message communications. This information is never sold, rented, released, or traded to others without prior consent or legal obligation. Any sharing of information with third parties is solely for the purpose of fulfilling the organization's obligations to the user. We guarantee that it will never be shared with third parties for marketing purposes.
- Include information about how to opt out of further communications, particularly text messages. Here's an example of what to include: Text Message Opt-Out - If you are receiving text messages from us and wish to stop receiving them, simply respond with either “STOP” or “UNSUBSCRIBE” to the number from which you received the message. Once we receive your message, you will no longer receive further text messages from us.
Disclaimer: This FAQ provides general information about 10DLC compliance requirements. Regulations and specific requirements may vary.
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