What is 10DLC compliance for text messaging?
10DLC stands for “10 Digit Long Code.” These are standard local phone numbers that businesses use for texting. Mobile carriers created 10DLC rules to reduce spam and improve security. These rules require all businesses to register their texting activity so carriers can verify that messages are legitimate and wanted.
Since early 2023, carriers manually review every application. Real people look at your website, check your opt-in process, and verify your privacy policy. Only approved businesses are allowed to send texts from a local phone number.
UpLync handles this registration for you. Your only step is to complete the online 10DLC Registration Form we send you.
Why Registration is Required
Carriers created 10DLC rules to reduce spam and protect consumers. Compliance helps:
- Ensure your messages are delivered.
- Prevent messages from being blocked or filtered.
- Verify your business identity.
- Build trust with your customers.
Carriers block unregistered traffic, so completing registration is necessary to use the UpLync texting service.
How Registration Works
UpLync registers your texting number using this process:
- You complete the UpLync 10DLC Registration Form.
- We review your information and submit it for approval.
- Carriers manually review your business and website.
- Once approved, we activate texting on your number.
Required Information for Registration
We will collect the following information via our 10DLC Registration Form and submit it to our carrier for you. Unfortunately, we are at the mercy of the mobile carriers for number approval, but we will do our best to advocate for you.
- Legal business name
- DBA or brand name
- Employer Identification Number (EIN)
- Business type
- Business address
- Website URL
- Authorized representative contact information
- Phone number you want to enable for texting
- Primary purpose for text messaging
- Sample message content
- Opt-in and opt-out procedures
- Use case (e.g., marketing, customer service, account notifications)
Accepted Opt-In Methods
Carriers accept several types of opt-in, as long as they are clear and documented.
Accepted
- Website forms with checkbox and opt-in language
- Verbal opt-in from existing customers
- Paper forms or signed agreements
Not Accepted
- Purchased contact lists
- Hidden consent inside lengthy terms
- Automatic opt-in
- Texting individuals who never agreed to receive messages
How to Avoid Delays or Rejection
To avoid delays in the process, please ensure the following:
- Your legal business name matches exactly what's on your EIN.
- Website opt-in: Your website has consumer opt-in language and a checkbox anywhere you ask for a telephone number (e.g., contact us form). Here's an example: "By providing your phone number, you agree to receive [MESSAGE TYPE] text messages from [COMPANY NAME]. Message frequency may vary. Standard message and data rates may apply. Reply STOP to opt out. Reply HELP for help. Consent is not a condition of purchase. We will not share mobile information with third parties for promotional or marketing purposes. View our privacy policy here [LINK TO PRIVACY POLICY]."
It should look similar to this: - Website opt-in: Your website has a privacy policy that is compliant with 10DLC regulations and discoverable from the same page where you collect phone numbers. The policy should cover these crucial aspects:
- Explicitly state that your organization does not share or sell personal information with third parties without consent, except when legally required to do so. Here's an example of what to include: [COMPANY NAME] maintains strict privacy policies to protect the personal information of our users obtained for text message communications. This information is never sold, rented, released, or traded to others without prior consent or legal obligation. Any sharing of information with third parties is solely for the purpose of fulfilling the organization's obligations to the user. We guarantee that it will never be shared with third parties for marketing purposes.
- Include information about how to opt out of further communications, particularly text messages. Here's an example of what to include: Text Message Opt-Out - If you are receiving text messages from us and wish to stop receiving them, simply respond with either “STOP” or “UNSUBSCRIBE” to the number from which you received the message. Once we receive your message, you will no longer receive further text messages from us. Reply HELP for help.
- Verbal or paper opt-in: If you use verbal or paper opt-in instead of a website form, provide a clear description of when and how consent is collected and a copy of the exact wording customers agree to.
Disclaimer: This article provides general guidance based on current carrier requirements. Carrier rules may change in the future, and requirements may vary slightly depending on use case and business type. UpLync will notify you if updates are needed.
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